Donors usually give to organizations with causes that mean something to them. If those donors are recognized by the organizations, additional donations will follow. Donor recognition serves three purposes:
- An Expression of Gratitude: Donor recognition establishes true gratitude and loyalty between donors and their organizations – sentiments that often generate future giving.
- A Lasting Reminder: Donor recognition products make explicit a donor’s generosity and allow him or her to be easily recognized and applauded by others.
- Organizational Branding: Recognition items not only celebrate donors – they also advertise your organization!
To create a hierarchy of donor appreciation products that correspond with various levels of generosity is often beneficial. Such programs encourage competition: who will be the most generous? Hierarchies also establish suggested minimum levels of giving and encourage donors to work their way up to the highest level.
There are three simple ways to develop a donor hierarchy recognition program:
1. Create various sizes of the same item to correspond with various levels of donations – the smallest represents the minimum donation and the largest, the most generous donation.
2. Create various products for various levels of giving. The most elegant products should be reserved for the most generous donors.
3. Create a recognition wall, floor, or other monument. This type of recognition is truly exceptional and encourages others to donate.
We use the following table to establish proper budgets for recognizing donors at different levels:
|DOLLARS DONATED||RECOGNITION BUDGET|